Broad Group Evolves into Groupe Boda
September 15th, 2021
BROSSARD, September 15, 2021 – Broad Group is proud to announce that it will operate, as of today, under the name of Groupe Boda. With this change, the company wanted to mark the evolution of its activities as well as its commitment and significant contribution to the real estate and economic development in Quebec. Proudly integrated into the Quebec culture for 30 years now, the founder, Alice Wu, wanted her company to bear a name combining her Quebec background as well as her Chinese family and cultural heritage.
"Boda meaning vast in Chinese phonetics, the new name concretely expresses the scope and diversity of our activities, and illustrates the significant growth of our company over the years, both in terms of real estate development and the management of our commercial properties," said Alice Wu, Founder and President of Boda Group. "Combining continuity and renewal, this new identity better reflects our ambitions to actively develop promising, structuring and beneficial projects for Quebec municipalities, particularly those located in Greater Montréal," concluded the President of Groupe Boda.
New visual identity and new logo
The company took the opportunity to give itself a new logo and a new visual identity. The signature with the new name Groupe Boda highlights the company's unique vision and expertise, as well as the significant reputation it has built in its industry. A new website, www.boda.ca, which was launched as part of these changes, fully aligns with the company's new visual identity by offering visitors a wealth of relevant information about Boda Group's projects and its commercial properties under management.
About Groupe Boda
Founded more than 20 years ago, Groupe Boda is an influential real estate developer in Greater Montreal that develops large-scale residential and commercial projects. It stands out for its vision of real estate development by creating inclusive living environments close to major public transit infrastructures. Its ambition to contribute to sustainable development is materialized every day by creating new innovative neighborhoods combining sustainable mobility and architecture with high energy efficiency. Groupe Boda counts among its ongoing real estate projects the TOD projects at Gare Candiac, Brossard-sur-le-Parc, La Prairie-sur-le-Parc and Quartier MC2. The group also owns the Lachute Golf Club and the Destination La Prairie, Place La Citière, Plaza Rive-sud, and Promenade Champlain shopping centres.